If you’ve read anything on marketing you’ll know you’re supposed to consider your unique brand positioning in the market. And while the big end of town pays large sums of money to agencies to do research and
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
Here are 5 good reasons why hiring a copywriter is going to make your life a whole lot easier Many years before I decided to be a copywriter I’m not even sure that I knew
Words matter. When you’re trying to sell an idea, a service or a product you need to communicate clearly. You also need to shake off that old-fashioned formality people often think they should use in
Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
According to that highly trustworthy source Wikipedia, the Curse of Knowledge is: “a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background
Take a moment to think about the times your product or service delivered exactly what your client was after. You helped solve that niggling problem that they’d had for a while. Your solution led to a breakthrough
How often have you read a blog or article that had your eyes glazing over before you finished the first sentence? When you put your heart and soul into writing content for your website or newsletter, you
A few of my clients regularly publish case studies about their recent projects. Featuring case studies on your website or in your client newsletter is a great way to showcase your expertise. Many businesses including architects, landscape
You’ve heard it before. You need to keep in touch with clients and prospects to keep on their radar. Email marketing and email newsletters, in particular, is one way of doing this. But isn’t everyone
