“We have two ears for listening and one mouth for speaking – for a reason.” I bet you’ve read this before. But when you think about it, how many of us take the time to
In April 2018, I travelled to Nepal as part of a ‘Trek for Rights’ fundraising trip for UN Women. The trip involved a visit to the nation’s capital Kathmandu, a flight to Pokhara and a 6-day trek in
Whether it’s reading the newspaper online or looking for a service you need in your job, your search usually starts with a screen. Of course, it wasn’t all that long ago that the written word
If you’ve read anything on marketing you’ll know you’re supposed to consider your unique brand positioning in the market. And while the big end of town pays large sums of money to agencies to do research and
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
Many years before I decided to be a copywriter I’m not even sure I knew what a copywriter was. I hadn’t really thought too much about who created the words I read online and in brochures.
Words matter. When you’re trying to sell an idea, a service or a product you need to communicate clearly. You also need to shake off that old-fashioned formality people often think they should use in
Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
According to that highly trustworthy source Wikipedia, the Curse of Knowledge is: “a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background
Case studies. They can be deadly boring. But for a customer looking to reassure themselves that you know what you’re talking about, they can be very helpful. So how can you create case studies which people