How often have you read a blog or article that had your eyes glazing over before you finished the first sentence? When you put your heart and soul into writing content for your website or newsletter, you
A few of my clients regularly publish case studies about their recent projects. Featuring case studies on your website or in your client newsletter is a great way to showcase your expertise. Many businesses including architects, landscape
You’ve heard it before. You need to keep in touch with clients and prospects to keep on their radar. Email marketing and email newsletters, in particular, is one way of doing this. But isn’t everyone
Testimonials are powerful. Why? We are bombarded with thousands of advertising messages every day. Call me a sceptic, but it’s hard to believe that they’re all telling the truth about their products and services. Humans are
Marketing ideas for selling consumer products are a dime a dozen. But when you start digging around for good examples of professional services companies in a business to business (B2B) environment, it’s harder to find the star performers.
.Are you struggling with price competition? How often do you find yourself saying… “We were undercut on our latest proposal”. “So many of our clients base their final decision on price”. This is a common complaint from
Innovation – everybody is talking about it. Admit it. If you’re like me, it’s probably crossed your mind that ‘doing innovation’ is something a lot of companies say they do. But for many, it’s just marketing
Wouldn’t you like to have excellent copywriting done for just $5? Well, don’t hold your breath. A friend of mine is a marketing consultant. She’s also juggling a couple of other businesses. I think she’s
I remember when I first started working back in the old days. Business communication was all about writing letters. Formal letters at that. You had to be careful to sign off the right way – was
Your home page is the most valuable real estate on your website. These 6 website tips guaranteed to help improve your website’s home page: 1. Have an easy to understand tagline Your