Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
Testimonials are powerful. Why? We are bombarded with thousands of advertising messages every day. Call me a sceptic, but it’s hard to believe that they’re all telling the truth about their products and services. Humans are
Marketing ideas for selling consumer products are a dime a dozen. But when you start digging around for good examples of professional services companies in a business to business (B2B) environment, it’s harder to find the star performers.