Project Description
Figtree Conference Centre was a busy not-for-profit organisation located in the Sydney Olympic Park precinct. They supported people with a lived experience of mental health by providing opportunities to train and work in their busy conference centre.
Though fundamentally a social enterprise, their venue coordinator Sue O’Rourke was charged with growing the conference business. This involved maintaining a relationship with past clients and attracting new clients to the organisation.
My services:
- SEO audit of their website plus recommendations for change
- Write new copy according to SEO audit including new page titles and meta descriptions
- Work on a content strategy and contribute ideas for marketing the organisation
- Write a monthly blog article and upload the blog to the website
- Create a client newsletter and send to their client list; collate the follow-up report
- Undertake a research project of competitors and write a report with recommendations
Reliable and easy to deal with
I engaged Denise at Marketing Buzz to help improve the SEO content of the Figtree Conference Centre website and attract new clients to our social enterprise.
As well as reviewing and editing our website copy, she also researched our keywords, designed a newsletter template and continues to write a monthly client newsletter which helps me keep in touch with my clients and helps grow our business.
I’m always busy, so I found Denise to be reliable and easy to deal with. She’s always keen to discuss new marketing ideas. I know I can rely on her to get on with the job without oversight. I recommend Denise at Marketing Buzz to anyone looking for marketing and copywriting support.
– Sue O’Rourke, Conference Coordinator
