Have you ever read a document where you had no idea what they were talking about? You’ve got to wonder why some people make it SO HARD for their audience to read and understand their brochures, forms or reports, don’t you?
Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
According to that highly trustworthy source Wikipedia, the Curse of Knowledge is: “a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background
I remember when I first started working back in the old days. Business communication was all about writing letters. Formal letters at that. You had to be careful to sign off the right way – was