Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
Innovation – everybody is talking about it. Admit it. If you’re like me, it’s probably crossed your mind that ‘doing innovation’ is something a lot of companies say they do. But for many, it’s just marketing