Blog copywriting helps your audience know, trust and like you
Well-written blog articles deliver value and win hearts and minds.
Want to help your ideal client know, trust and like you, while moving them along the journey to buy what you sell (whether that’s a product, a service or an idea)?
How I write blog articles that people want to read.
Highlight your expert knowledge and experience in your area of business
Provide your audience with helpful, engaging ideas
Show the right level of confidence and empathy, without appearing to be a ‘know-it-all’
Make your offer crystal clear and easy to understand
Write blog articles you can share on social media or include your customer newsletter
Let’s plan your winning blog copywriting strategy together.
Copywriting for the web takes skill and a good understanding of your business and your customer.
SEO (search engine optimisation) is all about website copywriting which helps people find you when searching online. SEO friendly content includes things like:
Including the most important keywords for your business
Writing conversational copy
Having attention-grabbing headlines and subheadings
Using short sentences and paragraphs to break up your content so it’s easy to read
1. First step… create your blog copywriting plan
When it comes to writing your blogs, always have a plan! Workshop topics that interest your audience, choose your themes, decide what you want to achieve, and commit to a blog publishing schedule.
2. What does your client look like? Where are they on the buying journey?
Think about your prospective customer’s journey. Will your blog article address the questions someone just starting their buyer’s journey would have, or can we assume they’re experienced with your type of product or service?
3. Your blog articles should answer people’s burning questions
Thinking of all your customers ‘ questions is a great way to plan your blog content… then answer them. This approach makes planning your blog content easy.
Whether you’re marketing your business to other businesses or directly to consumers, an engaging blog can start a conversation with your ideal client.
Find out how to make your blog copywriting more compelling here.
"Organised, thorough and very responsive. We love using Denise as our copywriter and can’t recommend her enough. She is one of the few copywriters who understands marketing and SEO. Her work is always perfectly aligned...
"A skilful SEO copywriter. I wanted to have regular blog articles on both of my websites. Unfortunately, it wasn’t happening due to time constraints. Denise helped me get organised and planned our blog posts in advanced and...
