Answering your prospective client’s burning questions on your website and social media content helps build trust and goes a long way to ‘selling’ you and your business. Many people still struggle to know what content they should share on
Good communication skills. They’re not something we’re all born with. But you can learn effective communication. Everyone can become a great communicator – you just need some skills and rules to follow. In his recent training video on creating effective presentations,
Conversational copywriting. It’s writing that sounds like a real-life conversation. But it’s not just any old conversation. The aim is to sell but without the hype. Without the BS. Conversational copywriting has become a more popular way of communicating on websites, blogs, social
Writing a website is not something you do in an afternoon. Ok, it’s possible. But if you’re looking to create a website that connects to your audience and inspires them to say “I want what they’ve
Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
Every day, we put our trust in people we’ve never met. We trust that when we’re crossing the road, the car approaching the crossing will stop. We trust that the bus driver getting us to work
Clichés are hard to avoid. As I was writing these words, I almost said it… you should avoid clichés ‘like the plague’. Oops. See, it’s hard to find new ways of describing things without falling
“We have two ears for listening and one mouth for speaking – for a reason.” I bet you’ve read this before. But when you think about it, how many of us take the time to
In April 2018, I travelled to Nepal as part of a ‘Trek for Rights’ fundraising trip for UN Women. The trip involved a visit to the nation’s capital Kathmandu, a flight to Pokhara and a 6-day trek in
Whether it’s reading the newspaper online or looking for a service you need in your job, your search usually starts with a screen. Of course, it wasn’t all that long ago that the written word
