Most Websites Don’t Have an SEO Problem. They Have a Clarity Problem. If your website isn’t generating the enquiries you expected, it’s tempting to blame SEO. Not enough traffic. Wrong keywords. Google’s latest algorithm update. But in reality, most underperforming websites don’t fail because people
Every day, we trust people we’ve never met—drivers, service providers, even strangers online. In business, trust works the same way: clients want to know they can rely on you before they pick up the phone or send an
Many businesses struggle to stand out and connect with their target audience. Offering great products or services is important, but it’s not enough. What drives sales and builds lasting relationships is EMPATHY. It’s the ability to understand and address your customers’ pain
Have you ever read a document where you had no idea what they were talking about? You’ve got to wonder why some people make it SO HARD for their audience to read and understand their brochures, forms or reports, don’t you?
Good communication skills. They’re not something we’re all born with. But you can learn effective communication. Everyone can become a great communicator – you just need some skills and rules to follow. In his recent training video on creating effective presentations,
Conversational copywriting. It’s writing that sounds like a real-life conversation. But it’s not just any old conversation. The aim is to sell but without the hype. Without the BS. Conversational copywriting has become a more popular way of communicating on websites, blogs, social
Clichés are hard to avoid. As I was writing these words, I almost said it… you should avoid clichés ‘like the plague’. Oops. See, it’s hard to find new ways of describing things without falling
“We have two ears for listening and one mouth for speaking – for a reason.” I bet you’ve read this before. But when you think about it, how many of us take the time to
Whether it’s reading the newspaper online or looking for a service you need in your job, your search usually starts with a screen. Of course, it wasn’t all that long ago that the written word
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
