ABOUT

my APPROACH

The secret to great marketing and copywriting?

It’s not about you.

It’s about your customers.  

Getting to the very core of what benefit you off your clients is the key to good communication.

Without a clear and compelling message in your website copywriting or in your client newsletter or blog, how will people know what you’re offering?

For many kinds of professional services businesses – whether you’re an architect, a landscape architect or contractor, a builder, an engineer or a physiotherapist – this can be difficult to nail down without some help. 

That’s where I come in. 

My job is to craft words to inspire your customers to take action and buy from you.

My services include: 

Website copywriting

Case Study copywriting

Newsletter and Blog copywriting

Brochure copywriting

Marketing planning and strategy

B2B client research

ABOUT DENISE

My approach is to treat your business like it’s my own.

I love seeing people and their businesses thrive with better marketing and communications.  The aim is always the same. Get the most value from your investment, and as best you can, measure it.

Winning my client’s trust is what gives me a buzz!

Here’s why I think I can help you with your marketing and copywriting:

  • I have over 25 years experience (yikes!) working in senior marketing roles in healthcare and publishing.
  • I’ve worked with million dollar budgets, and budgets that could be best described as working ’on the smell of an oily rag’ and had real results (and learned from the things that haven’t worked).
  • As a marketing consultant and copywriter I’ve worked with all sorts of small and medium sized businesses in IT services, landscape architecture, manufacturing, engineering, corporate training and acupuncture. I’ve written fundraising campaigns and marketing plans for not for profits too.
  • I’ve also notched up a few professional qualifications including Masters of Commerce from UNSW, ADMA Digital Marketing Certificate, Copywriting & SEO training. 

When I’m not working I’m doing laps of the local pool, a bit of yoga or ferrying children to and from school. I also make time to promote the products of Peruvian based social enterprise Tikaperu, supporting women and families towards self-sufficiency and a better life.

Marketing is getting someone who has a need, to know, like and trust you.

John Jantsch, Author, Duct Tape Marketing

Give me a call. Send me an email. Ask for a quote. I'm ready to help.