A new year has well and truly started and you’re ready to tackle your business website. Perhaps you’ve been thinking for a while that the content on your website needs a good overhaul. Or you think it’s time to finally
Answering your prospective client’s burning questions on your website and social media content helps build trust and goes a long way to ‘selling’ you and your business. Many people still struggle to know what content they should share on
Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
According to that highly trustworthy source Wikipedia, the Curse of Knowledge is: “a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background
Case studies. They can be deadly boring. But for a customer looking to reassure themselves that you know what you’re talking about, they can be very helpful. So how can you create case studies which people
How often have you read a blog or article that had your eyes glazing over before you finished the first sentence? When you put your heart and soul into writing content for your website or newsletter, you
A few of my clients regularly publish case studies about their recent projects. Featuring case studies on your website or in your client newsletter is a great way to showcase your expertise. Many businesses including architects, landscape
You’ve heard it before. You need to keep in touch with clients and prospects to keep on their radar. Email marketing and email newsletters, in particular, is one way of doing this. But isn’t everyone