Launching a small business website can feel daunting. You know you need one, but where do you even start? If you’re a business owner, you’re already juggling a lot. The thought of figuring out website copy, layout, and design can
Many businesses struggle to stand out and connect with their target audience. Offering great products or services is important, but it’s not enough. What drives sales and builds lasting relationships is EMPATHY. It’s the ability to understand and address your customers’ pain
If you’re running a small to medium-sized business (SMB), you’ve probably heard the terms copywriting and content writing. But do you know what each one really means? More importantly, which one does your business need? While both types of writing are
A new year has well and truly started and you’re ready to tackle your business website. Perhaps you’ve been thinking for a while that the content on your website needs a good overhaul. Or you think it’s time to finally
Answering your prospective client’s burning questions on your website and social media content helps build trust and goes a long way to ‘selling’ you and your business. Many people still struggle to know what content they should share on
Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
According to that highly trustworthy source Wikipedia, the Curse of Knowledge is: “a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background
Case studies. They can be deadly boring. But for a customer looking to reassure themselves that you know what you’re talking about, they can be very helpful. So how can you create case studies which people
How often have you read a blog or article that had your eyes glazing over before you finished the first sentence? When you put your heart and soul into writing content for your website or newsletter, you
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