Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
Many people managing small to medium-sized businesses are so busy ‘doing’, that marketing their business usually falls way down the priority list. It’s understandable. Clients come first. You’ve got deadlines to meet, bills to pay, staff to
Testimonials are powerful. Why? We are bombarded with thousands of advertising messages every day. Call me a sceptic, but it’s hard to believe that they’re all telling the truth about their products and services. Humans are
Marketing ideas for selling consumer products are a dime a dozen. But when you start digging around for good examples of professional services companies in a business to business (B2B) environment, it’s harder to find the star performers.
.Are you struggling with price competition? How often do you find yourself saying… “We were undercut on our latest proposal”. “So many of our clients base their final decision on price”. This is a common complaint from
Innovation – everybody is talking about it. Admit it. If you’re like me, it’s probably crossed your mind that ‘doing innovation’ is something a lot of companies say they do. But for many, it’s just marketing