Chances are, you’ve had a go at writing your website and realised that climbing Everest may be easier. Enter the copywriter! A skilled SEO copywriter can make the entire website creation process much smoother. A thorough copywriter brief will mean
A new year has well and truly started and you’re ready to tackle your business website. Perhaps you’ve been thinking for a while that the content on your website needs a good overhaul. Or you think it’s time to finally
Have you ever read a document where you had no idea what they were talking about? You’ve got to wonder why some people make it SO HARD for their audience to read and understand their brochures, forms or reports, don’t you?
What makes a good tradie website? Whether you’re an electrician, plumber or house painter, these days, there isn’t a successful tradie who doesn’t have a website. While word-of-mouth marketing is still gold, most small businesses realise the need to be online.
Conversational copywriting. It’s writing that sounds like a real-life conversation. But it’s not just any old conversation. The aim is to sell but without the hype. Without the BS. Conversational copywriting has become a more popular way of communicating on websites, blogs, social
Writing a website is not something you do in an afternoon. Ok, it’s possible. But if you’re looking to create a website that connects to your audience and inspires them to say “I want what they’ve
Clichés are hard to avoid. As I was writing these words, I almost said it… you should avoid clichés ‘like the plague’. Oops. See, it’s hard to find new ways of describing things without falling
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
Many years before I decided to be a copywriter I’m not even sure I knew what a copywriter was.
I hadn’t really thought too much about who created the words I read online and in brochures.
Words matter. When you’re trying to sell an idea, a service or a product you need to communicate clearly. You also need to shake off that old-fashioned formality people often think they should use in
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