Case studies. They can be deadly boring. But for a customer looking to reassure themselves that you know what you’re talking about, they can be very helpful. So how can you create case studies which people
How often have you read a blog or article that had your eyes glazing over before you finished the first sentence? When you put your heart and soul into writing content for your website or newsletter, you
A few of my clients regularly publish case studies about their recent projects. Featuring case studies on your website or in your client newsletter is a great way to showcase your expertise. Many businesses including architects, landscape
Wouldn’t you like to have excellent copywriting done for just $5? Well, don’t hold your breath. A friend of mine is a marketing consultant. She’s also juggling a couple of other businesses. I think she’s
I remember when I first started working back in the old days. Business communication was all about writing letters. Formal letters at that. You had to be careful to sign off the right way – was
Your home page is the most valuable real estate on your website. These 6 website tips guaranteed to help improve your website’s home page: 1. Have an easy to understand tagline Your
Communicating your brand and what it stands for is every successful marketer’s job. Try this simple formula for making your business irresistible to your customers Writing copy for your website, customer newsletter or blog can be hard.
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