Case study writing that helps make you the expert in the eyes of your ideal client
A well-written B2B case study is an excellent way of giving your prospective clients a taste of what you can do for them.
Your case study tells a story of how you’ve helped a real customer overcome their challenges.
Writing a compelling business case study:
Gives you an opportunity to demonstrate your expertise
Shows the type of problems you can solve for your clients
Showcases your products and your services
Gives satisfied clients a chance to express their satisfaction with your service and provide a testimonial
Helps build your credibility by including proof – specific measures of how you contributed to your client’s success
Is a useful selling tool for your sales and marketing team
Can be published on your website and shared via your client newsletter or social media
The 7 essential elements of effective case study writing:
Headline & Subheading
Summary
The Challenges
Your Solutions
The Result
Quotes
A call to action
Why create a marketing case study?
Because they work.
According to the Content Marketing Institute’s 2020 Benchmarks, Budgets and Trends Report, 69% of B2B marketers and (82% of technology businesses) used persuasive case studies in their marketing in the last 12 months.
Including the most important keywords for your business
Writing conversational copy
Having catchy headlines and frequent subheadings
Using short sentences and paragraphs and breaking-up your copy so it’s easy to read
But who has the time to research and write a great business case study that really sells your business?
Writing a great marketing case study takes a bit of work.
It’s important to write in an authentic voice, so preparing your case study usually involves a phone interview with the featured client, members of your own team.
You also want your case study to be written in language that’s easy to read and easy to understand. That means using bullet-points and making sure you use plenty of white space around the text.
You’ll want to include photos, illustrations and graphics that the reader will find interesting.
While including the necessary technical terms appropriate for your industry is fine, try and make it conversational. It’s easier to read that way.
Your written case study can also be the starting point for a case study video.
I have worked with Joyce since 2013. I write the company’s blogs and case studies which are then sent to their key wholesale via their B2B newsletter. After reviewing their original I proposed changes for...
"Denise has been a great help in providing a clear and engaging message about our products and services. We really value her contribution to our marketing activities."...
