73% of Australian marketers rate email newsletters as the most effective way to advertise.
85% of Australian marketers use email newsletters and email marketing to grow their business.
An effective email newsletter helps you build brand awareness, showcase your expertise and generate leads and referrals.
Email newsletters are a great way to keep in touch with your clients
They spread the word about your new products or services
Email newsletters help your audience know, trust and like you with helpful and informative content
How do you make sure your email newsletter is read?
Answer your client’s burning questions.
Make them the hero of your story. Explain how you’ll help them overcome their problems and make their life better.
Avoid talking about you. Write about how great you will make them look.
A good email newsletter copywriter will write your newsletter in a way that’s compelling for your readers.
I’ll write your newsletter and send it to your client list. Then I’ll send you a follow-up report highlighting the results.
The Basics:
Give them helpful tips to show how using your products or services can make their job easier.
Include interesting case studies and testimonials from other satisfied clients.
Report on the latest industry trends.
Request a free copy of my ebook “23 Great Client Newsletter Ideas” and let’s talk about creating your own client newsletter.
What's the goal of your email newsletter?
Like any worthwhile activity, you need to set your goals for your email newsletter and a plan for the sort of topics you want to write about. What do you want to achieve?
And most importantly…what do you want your readers to do once they’ve read your newsletter? (for example, they might call you about an offer, email you for a quote, download a handy tips guide you have on your website).
To make your newsletter readable, always write in a friendly, approachable tone, and make it relevant.
Sending your clients a regular email newsletter or blog is a cost effective way of keeping your brand top of mind, ready for when they’re making a buying decision.
If you don’t already have your own client email list, let’s talk about how to build one on your website using sign-up forms.
