Many businesses struggle to stand out and connect with their target audience. Offering great products or services is important, but it’s not enough. What drives sales and builds lasting relationships is EMPATHY. It’s the ability to understand and address your customers’ pain
If you’re running a small to medium-sized business (SMB), you’ve probably heard the terms copywriting and content writing. But do you know what each one really means? More importantly, which one does your business need? While both types of writing are
A new year has well and truly started and you’re ready to tackle your business website. Perhaps you’ve been thinking for a while that the content on your website needs a good overhaul. Or you think it’s time to finally
Have you ever read a document where you had no idea what they were talking about? You’ve got to wonder why some people make it SO HARD for their audience to read and understand their brochures, forms or reports, don’t you?
What makes a good tradie website? Whether you’re an electrician, plumber or house painter, these days, there isn’t a successful tradie who doesn’t have a website. While word-of-mouth marketing is still gold, most small businesses realise the need to be online.
Answering your prospective client’s burning questions on your website and social media content helps build trust and goes a long way to ‘selling’ you and your business. Many people still struggle to know what content they should share on
Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
Clichés are hard to avoid. As I was writing these words, I almost said it… you should avoid clichés ‘like the plague’. Oops. See, it’s hard to find new ways of describing things without falling
“We have two ears for listening and one mouth for speaking – for a reason.” I bet you’ve read this before. But when you think about it, how many of us take the time to
A lot of companies have twigged to using their company vehicles to tell people what they do. It’s a great idea. Your employees are driving around anyway and the cost of advertising is relatively cheap. And you
