A new year has well and truly started and you’re ready to tackle your business website. Perhaps you’ve been thinking for a while that the content on your website needs a good overhaul. Or you think it’s time to finally
Have you ever read a document where you had no idea what they were talking about? You’ve got to wonder why some people make it SO HARD for their audience to read and understand their brochures, forms or reports, don’t you?
What makes a good tradie website? Whether you’re an electrician, plumber or house painter, these days, there isn’t a successful tradie who doesn’t have a website. While word-of-mouth marketing is still gold, most small businesses realise the need to be online.
Answering your prospective client’s burning questions on your website and social media content helps build trust and goes a long way to ‘selling’ you and your business. Many people still struggle to know what content they should share on
Good communication skills. They’re not something we’re all born with. But you can learn effective communication. Everyone can become a great communicator – you just need some skills and rules to follow. In his recent training video on creating effective presentations,
Conversational copywriting. It’s writing that sounds like a real-life conversation. But it’s not just any old conversation. The aim is to sell but without the hype. Without the BS. Conversational copywriting has become a more popular way of communicating on websites, blogs, social
Writing a website is not something you do in an afternoon. Ok, it’s possible. But if you’re looking to create a website that connects to your audience and inspires them to say “I want what they’ve
Do you ever wonder… why doesn’t everybody understand what a great product (or service) I sell? Don’t they ‘get’ that it’s better than my competitor’s/the best on the market/great value that’s going to help them do their
Every day, we put our trust in people we’ve never met. We trust that when we’re crossing the road, the car approaching the crossing will stop. We trust that the bus driver getting us to work
Clichés are hard to avoid. As I was writing these words, I almost said it… you should avoid clichés ‘like the plague’. Oops. See, it’s hard to find new ways of describing things without falling
